About

I'm a journalist and a graduate of the University of São Paulo's School of Communications and Arts (ECA-USP). I started out in the newsroom of Ilustrada, the culture section of Folha de S.Paulo, and I now contribute visual arts reporting to ARTE!Brasileiros magazine. On my Substack, I write about art, literature, film, and music.

At Galeria Leme, in São Paulo, I handle all communications, from social media and press relations to graphic design and video production. I offer these services, along with copywriting and email marketing, to other companies and professionals.

Each side informs the other. Journalism gives me reporting skills, objective writing, and newsroom experience, which helps me know what to pitch to a journalist and how. Communications keeps me focused on results: I read the metrics and adapt the language to each channel.

I work in Portuguese, English, Spanish, and French.