CV
Experience
- Jun 2026–presentCommunicationsGaleria LemeResponsible for all of the gallery's communications. Editorial planning aligned with the exhibition calendar and production of reels and carousels for social media. Press relations with coverage in leading outlets in Brazil, such as Folha de S.Paulo, and abroad, such as Arte al Día. Newsletters, email marketing, and invitations in Mailchimp. Graphic design and video production, from script to editing.
- Nov 2025–presentVisual arts reporter (contributor)ARTE!BrasileirosInterview-based reporting on leading exhibitions and art institutions, such as MASP, Pinacoteca, and Inhotim.
- Sep 2024–Sep 2025ReporterFolha de S.Paulo · IlustradaStories, interviews, and profiles for the culture section on visual arts, music, film, television, and fashion, plus breaking news coverage, such as court cases involving artists, and international topics for the World section. Briefs, editing, and copyediting.
- Mar–Sep 2024Culture reporterJornal da USPInterview-based reporting on exhibitions and events in the cultural life of the University of São Paulo.
- Sep 2021–Sep 2023Social media and marketingMagrooveDigital music distribution startup. Press releases, newsletters, and SEO copy; social media content and communications planning.
Education
- 2021–2025B.A. in JournalismUniversity of São Paulo (ECA-USP)
- Sep 2023–Jan 2024Exchange: Master 1 JournalismeCELSA Sorbonne Université
- Jun–Sep 2018Harvard University Summer School“Writing about Social and Ethical Issues” and “What is Europe? Power, politics and peace”
Courses and certificates
- 2026Social media crisis managementFundação Cásper Líbero
- 2026Legal marketingOAB ESA – Escola Superior de Advocacia
- 2026Comunicação e arte: releases, críticas e ensaios (Communication and art: press releases, reviews, and essays)MAM – Museu de Arte Moderna de São Paulo
- 2026Assessoria de Imprensa: Planejamento e Técnicas de Atendimento (Press relations: planning and client service techniques)Fundação Cásper Líbero
- 2026Direito eleitoral para jornalistas (Election law for journalists)Instituto Tornavoz
- 2025Comunicação como ação cultural (Communication as cultural action)Instituto Tomie Ohtake
- 2021Practical photographyFullframe Escola de Fotografia
- 2019Intensive creative writingVerbal Assessoria Linguística
- 2018–2020Advanced Placement: World History, English Language, English Literature, Spanish Language, Spanish Literature, Seminar, Research
Languages
- Portuguesenative
- Englishfluent
- Frenchfluent
- Spanishadvanced
Skills
- Writing and reportingJournalistic writing, interviewing, and event coverage
- Social mediaStrategic editorial planning, content production (reels and carousels), and management of Instagram, Facebook, and LinkedIn
- Press relationsPress releases, press kits, media lists, journalist relations, and crisis management
- CommunicationsCopywriting and email marketing
- Video productionScriptwriting, shooting, video and audio editing, post-production
- VisualsDigital and film photography; visual communication and graphic design
- DigitalSEO, WordPress, paid social, and Meta Ads; advanced knowledge of AI tools
- DataMetrics analysis and performance reporting
- ToolsMailchimp; Adobe Photoshop, Lightroom, Premiere, and InDesign; CapCut; Figma
Awards and volunteering
- 2024Volunteer photographerSurgical Expedition, University of São Paulo Medical School
- 2020AP Scholar Award
- 2019Prêmio NeoBrasília PhotoShow
Collaborations
- 2026Press relationsDocumentary “Quando a MTV Tocava Música”, by Ana Paula Sousa MedeirosPress outreach for the documentary, with coverage in Jornal da USP, on the ECA-USP website, and on Cultura Sem Censura.
- 2026Press relationsGrupo Cacareco · play “Manual dos Bons Modos do Término”Press outreach for the play “Manual dos Bons Modos do Término”.
- 2026Video productionAlesp · São Paulo State Legislative AssemblyStory development, scriptwriting, on-camera presenting, and editing of videos for the Assembly's social media.