Services
I work with cultural institutions, artists, and independent professionals, bringing a journalist's eye: commitment to facts, careful writing, and fluency in the latest digital tools. Available for one-off projects or monthly retainers.
Social media
I plan and run the digital presence of brands and institutions on Instagram, Facebook, and LinkedIn: editorial strategy, content calendar, copy, design, photography, and video production, with results analysis and performance reports. I turn complex ideas into clear, accessible language, with a strategy built on credibility rather than virality.
See case studyPress relations
I handle every stage of media outreach: I identify what makes a story, write press releases and put together press kits, build media lists, and pitch journalists directly, in Brazil and abroad. I support interviews, press visits, and openings, and deliver results reports.
See press clippingsE-mail marketing
Newsletters, invitations, and email outreach campaigns from planning to send: copy, layout, and list segmentation in Mailchimp, with open- and click-rate tracking.
Copywriting
Copy for websites, catalogs, institutional presentations, and campaigns. I adjust tone, vocabulary, and length to each format and audience.